Advanced branding and listing marketing tips for real estate agents
There's nothing more frustrating than losing listings, but, interruption is here and by the looks of it, this time it's going to last.
The real question is what are you going to do about it? It may feel as if every company is trying to devalue the role of a real estate agent, but if you look at the BIG picture, this is a HUGE opportunity, because you can change with it.
There are 2 ways to differentiate yourself from competition in real estate.
The Listing Advocate is a listing marketing strategy that redefines your unique selling proposition as a listing agent. It's also a marketing strategy that attracts more clients to you.
An MLS listing and a sign in the yard, is no longer a marketing plan that makes your phone ring, but marketing multiple...
What do sellers REALLY want from their Real Estate Agent? What sellers want in a real estate agent isn't what it used to be.
Yes, they expect you to have good service and be honest, but what do they really expect?
I remember being in Denver for a marketing conference around 2014 and I had lunch with a guy who just recently sold his house. So I started asking him about his experience with his agent and the selling process as I was putting this original blog post together.
Let's just say that he didn't like his agent too much. At the time, the market was hot and things were selling within days so as soon as the property was listed on the MLS, it sold right away much like it is in recent years.
What was he mad about?
He wasn't mad, he was pissed. He couldn't understand why he was paying 6% in commission for a Realtor who literally didn't do much to sell the house other that list it in the MLS, Put A Sign In The Yard. The seller knew it!
Sellers don't want a bunch of BS, they want to trust that you know how to market a property BEFORE they hire you.
In today's world, you need more than listing a house on the MLS and putting a sign in the yard. One of the best things you can do when marketing a property for sale is to really under stand how to effectively position it for sale.
If you can speak to each seller about these 3 very important marketing points on your listing presentation, you will do very well.
The way you price a property is the most important part of positioning. Since virtually every real estate search is being performed online right now, you want to explain to your seller how people search online.
Buyers search in $25,000-$50,000 increments. That means that each time you price change into a $25,000-$50,000 increment, you will literally reach an entire new audience...
If you want to learn how to get listings in real estate over, I-buyers, flat fee offerings, and other "alternative" options, you might want to take a second look at the menu of services you offer. Real estate agents are losing listings everyday, but the good news is, this is a HUGE opportunity to capitalize of the situation if you are willing to.
And YES... to compete you must be willing to change your prior ways and try something new to differentiate your brand because an MLS listing and a sign in the yard is no longer going to seal the deal. People expect more and truth is they can get it, so the REAL question becomes are you willing to change with it?
I want you to take a step outside your own business and look at other industries who changed or were taken out because of interruption. They either adapt or die. This is where I believe the real estate industry is at today.