Attract & Convert Motivated Sellers. Become An Owner Advocate
Stop Selling Services & Start Offering Solutions
90% of Real Estate Agents are offering the exact same thing.
List it on the MLS, put up a sign, host an open house or two, and then wait for a buyer to come.
Modernize Your Listing Strategy NOW>>>FEATURED IN:

MARKET HAS CHANGED, BUT HAVE YOU?
Attract More Listings Even In A Down Market
The Owner Advocate Attraction & Conversion Formula
- Create a value proposition that separates you from competition.
- Master your sales and presentation skills.
- Get your offer in front of more motivated sellers
- Rinse & Repeat
- Live the financially free lifestyle that you got you into real estate in the first place.
Yes, It Really Is Possible, Especially In A Down Market!
The listing strategy and skill set to create an irresistible listing offering.
ENROLL NOW
In The Next 6 Months, You Could…
- Be free of the "gaps" in between closings
- Have a sizable pipeline and active inventory of listings
- Be generating consistent closings each month
- Have a source of listings you control vs. rely on
And AVOID the peaks and valleys of real estate...
INTRODUCING
The Owner Advocate Agent Certification
Are You Ready To Adapt & Convert?
This Online Training will teach you everything you need to know to modernize your listing strategy with multiple seller options and then start converting more more motivated sellers. You’ll learn how to:
- Build and maintain a consistent pipeline of listings
- Increase your conversion rates each month
- Sell 3x the homes of the average Realtor
With a simple shift in your mindset, the right scripts, and the right offer, you could have the business you dreamed of.
Here's What's Included With The Owner Advocate Training..

MODULE 1
Defining Seller Options
Before you can offer sellers multiple options, you need to know how they work and see which options you want to adapt into your listing process:
- How to add a fix and list program, cash offer, & bridge solution
- How to use options to attract buyers
- Why Options lead to sales
You’ll finish this course and understand how each program works so you can determine which options work for your market.

MODULE 2
Seller Conversion & Brand Positioning
90% of agents are offering the exact same thing, now you can offer something different. You'll have all the tools you need get started right away.
- Customizable listing presentation
- Explainer videos + video scripts to recreate
- How to "pitch" all options WITHOUT "selling"
You’ll finish this course and understand how each program works so you can determine which options work for your market.

MODULE 3
Lead Generation & Marketing
Now that the basics are set up you need to decide how you are going to generate business. In this module you'll learn about the following:
- How to market this program for organic listing
- How to convert paid leads
- How to differentiate your offering into a unique selling proposition nobody else has
You’ll finish this course and understand how each program works so you can determine which options work for your market.
Real Estate Sales Mastery

MODULE 1
Rapport- Get Them To Love You
If people don't like you they won't do business with you. Learn what you must do immediately upon every conversation you have, including:
- What you say first: It's the most important part of the WHOLE conversation
- How to be someone they know, like, and trust
- The correct balance of energy to use
You’ll finish this course with a complete picture of the most important part of sales, how to get people to instantly like or trust you so you can get to stage 2 (second base).

MODULE 2
Discovery- How To Sell Then What They Want To Buy
Once you build rapport, the next step is to find out what they need your help for. In this lesson, you’ll learn:
- How to ask the RIGHT questions
- How to qualify the prospect to confirm they are willing and able
- The sure way to STOP making the 2 biggest mistakes sales people make HINT: you don't get married on the first date
You’ll finish this course with a script to approach every conversation and a way to identify what and when they want you to sell them.

MODULE 3
Property Qualification Appointment Confirmation
The secret to building wealth is to stop trading your time for money. In this lesson, you’ll learn:
- The different types of passive income
- How to diversify your revenue
- The best tax strategies for passive income
You’ll finish this lesson with your passive income plan for the next 5 years.

MODULE 4
Mindset
For many, it's mindset and the way you approach the sale. In this course, you’ll learn:
- How to always have something powerful to say
- How to stay fresh on calls
- How to follow up, but not creep them out
You’ll finish this course with the mindset and process to approach every call.

MODULE 5
Negotiation- Get What You Want
People only question your rate in the absence of value. This module is about how and what to say during the most crucial points of the conversation. In this course, you’ll learn:
- How to always have something powerful to say
- How to stay fresh on calls
- How to follow up, but not creep them out
You’ll finish this course with the mindset and process to approach every call.

Participate In Live Motivated Seller Prospecting Workshop- 60 days (Optional)
Get Dialed Into The System- Get What You Want
After you've taken the training, it's time to put it into use. You can participate in real live motivated seller prospecting calls. You'll receive open feedback and on the go training which is great to do personally or have one of your team members attend.
You'll be plugged into our dialing system and will be calling on leads within minutes. In this workshop, you’ll learn:
- Hands on action for calling with coaching and accountability
- Calling real leads on behalf of a real buyer.
- + Each lead that closes you get paid $500!
- Participate on our system for up to 90 days
You’ll finish our workshop with live experience in calling so you can hit the ground running in your market.

This System Is For You If...
- You are struggling with getting sellers to meet with you
- You aren’t confident in what sets you apart
- You are looking to differentiate your brand or offering
- You want more stability in between closings
- You want to build a team or scale your existing
- You want to create another lead source
- Have team members who are ISA's
- You can't convert anyone if you're life depended on it
Plus All The Marketing Tools & Services You'll Need To Get Start Attracting & Converting Motivated Sellers
Beyond the training we provide the listing presentation, videos, scripts, images, social media content, and additional services for your one stop motivated seller marketplace.
Offer Submission Tool + Net Sheet Calculator
You request offers and we'll turn around all available options in your market to make it simple to show sellers ALL available options side by side!

Motivated Seller Leads & Marketing Services
Additional marketing and lead generation services for Owner Advocate members such as cash offer leads, video editing services, Owner Advocate Seller Option websites, motivated seller data, and even more advanced coaching.

Marketing Library
Download and customize multiple option listing presentation, videos, scripts, customizable social media images and more.

HEY, NICE TO MEET YOU
We're Dustin Defrates & Mike Cuevas
Dustin Defrates has purchased hundreds of properties to hold and redevelop through using a cash offer. Currently CEO of Geopoint Data & Geopoint Leads there are not too many people who know more about targeting motivated sellers than Dustin.
Mike Cuevas aka The Real Estate Marketing Dude is a branding expert and hosts one of the top real estate podcasts in the country surpassing over 1,000,000 downloads in 2022! Mike has over 20 years experience in the real estate industry.


NICE TO MEET YOU TOO
I'm Rock Thomas
As seen on Goalcast, Rock Thomas has impacted over 100 million lives. He is the host of the top-rated Rock Your Money, Rock Your Life Podcast, a bestselling author, and motivational speaker with over 30 years of experience in personal development and coaching. Rock's Sales Mastery course gives you the skill set to close. From humble beginnings on a small Canadian farm near Montréal, Rock Thomas became a self-made millionaire and devoted himself to helping others unleash their financial freedom and fulfillment.

"If you want to get better at the sales process, whether you are just at the beginning of your career or a seasoned veteran, this training will not disappoint you!"
-Will D.

"Looking to get your “A” game back on in lead conversion? No better place than with the master himself, Rock Thomas!"
-Kirsten V.

"After being a Realtor for over 1.5 decades, I am learning and mastering the skill of cold calling and making it fun! There is high level accountability AND Rock is teaching us to save our time by qualification systems, all of the above are tremendous skills to have in any field!"
-Alyson S.
GET STARTED TODAY!
The Owner Advocate Agent Certification
Motivated Seller Leads
The Owner Advocate Motivated Seller Programs
14-DAY MONEY-BACK GUARANTEE
If you aren’t completely satisfied with Sales Mastery Workshop, let us know within the first 14-days for a full refund. No questions asked.